MARKETING

1. The Process of Marketing a product experimentally in some selected areas before releasing the  product in a wide range is called as?

Test Marketing

2. In Marketing, What is meant by Motivation?

 Inspiring sales persons to sell more

3. Fixing the price of the product based on the buyer’s perception of value is known as?

Value Based Pricing

4. What is meant by “Negative Demand”?

Consumers dislike a product and may even pay to avoid it

5. Where we can get the Home Loan Leads?

 Builders

6. By which of the following Internet Banking can get popularized?

Wide Area Network

7. Uncertain situations such as possibility of price decrease or increase, changes in consumer preference, and changes in nature of competitions is called as?

 Market Risk

8. Healthy Competition helps to?

 Improve customer service

9. The systematic gathering, recording and analyzing of data with respect to a particular market is known as?

Market Research

10. Which is the most common source to generate leads for all companies?

Yellow Pages

11. Which of the following alternatives is done by a nonprofit or government organization to further a cause?

 Causal marketing

12. What is the aim of successful marketing?

a) To increase the profit

b) To increase the sale

c) To increase the output of sellers

d) All of the given options

13. ______ is reducing the number of organization levels to get closer to the customer.

 Flattening

14. SWOT analysis refers to an analysis of a company’s?

Strengths, weaknesses, opportunities, threats

15. when customers fall into different user groups with distinct buying preferences and practices, a__________?

 Market management organization

16. Direct Marketing means ___________

. Face-to-face selling

17. Web marketing involves ___________

Web advertisements

18. The ultimate aim of Marketing is to provide__________

 More business to the Company

19. Selling Process includes ______________

 Lead generation

20. Market share means ___________

 Share of business volume as compared to other companies

21. Market share can be increased by _____________

 Increasing the sales volume

22. Market segmentation means

 Segmentation of target group according to their needs

23. Referral means ___________

 Lead provided by operation staff

24 “USP” in marketing means

 Unique Selling Proposition

25. The meaning of “Conversation” in terms of sales is

Converting perspective customers into purchasers

26 Online Marketing is mostly useful for marketing of

. NRI deposits

27. Cross selling means

Selling products to existing customers

28. Marketing Strategy means ?

 Techniques for improving marketing activities

29. Target group means ?

 Targeted purchasers

30 What is the USP of saving accounts ?

 Easy operation

31. Which one of the following is not a target group for saving accounts ?

a. Salaried persons

b. Loss making companies

c. Doctors

d. Government employees

e. Insurance agents

32. Target group for home loans is

Persons having no house of their own

33. Digital marketing is similar to

Online marketing

34. Full form of DSA is _________

 Direct Selling Agency